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Our approach is simple: we listen well, work hard to serve our clients needs and we meet the commitments we make. While our goal is always to create outstanding work, our benchmark for success is that our solution meets our clients' goals.
Each client is unique, and
deserves a solution that both fits into their industry and also
clearly differentiates them from their competitors.
Our Proven Website Process - To develop a winning website, we suggest including the following steps:
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Needs assessment - Once we establish what the client goals are for the website, we establish a clearly defined scope of services, including an outline of all the technologies that we plan to include. |
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Domain selection - If you have not yet established a domain (www.yourcompany.com), we can help with researching available domain names, obtaining and managing your domains if desired, and also obtaining domain names that may initially be unavailable. |
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Competitor research - Creating a memorable brand starts with research. We search regionally and nationally to examine the strategies of our client's competitors - what messages are they using, what search terms are they targeting, and much more. |
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Keyword research - Search ranking is an important factor in most websites and to rank well, you have to develop a comprehensive search strategy. We research the most promising search terms and create a prioritized list for initial testing. |
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Creating the sitemap - Once we understand the audience and client goals for the website, a flowchart is created that segments all the desired content in an easily navigable format. |
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Designing the interface - There are countless possibilities to consider when designing a website. We sift through the options and present ideas that fit your industry and target audience. Through a series of design drafts we create web designs that both fit our clients' goals and also take advantage of the latest technology. The overarching goal? To create an interface where the website visitor feels at home, is able to navigate easily and is left with a feeling of professionalism and confidence in your company. To get an idea of what we offer, please view our sample web designs. |
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Developing the content - Our creative writers write copy that educates, informs and is relevant to the target audience. Custom and stock photography, illustration and creative design elements are used selectively to make each page compelling. |
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Creating the code - Our skilled programmers write and thoroughly test the programming code that forms the basis for your website. We adhere to the best practices of the web, creating sites that load quickly and view well across all browsers and monitor sizes. |
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Search engine optimization - Targeted keywords and search terms are placed strategically throughout the site for optimal search engine ranking, so that your customers can find you easily on the web. |
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Refining the content - Once content has been added and all the pages created, we make any needed client revisions. |
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Hosting the site - We provide complete email and web hosting solutions, tailored to your specific needs. |
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Tech support - For clients that choose to host their website through Evolution Design, we offer ongoing tech support for both email and website issues. |
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Directory placement - We submit every client site to local and national directories, to increase the sites' exposure. |
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Maintenance and ongoing search engine analysis - Updating and adding to the site content benefits visitors and helps maintain high search rank. For clients who want us to stay involved in their websites long-term, we offer visitor statistics tracking and Google Analytics analysis. |
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Ongoing promotion - Using tools ranging from email communications to direct mail programs, pay-per-click and traditional advertising programs, we can help your site get noticed by your prospects. |
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For a website needs assessment or marketing consultation, contact us today.
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