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The Challenge: San Diego-based Souplantation Restaurants wanted to showcase their annual launch of new menu items to their nationwide chain of restaurants. A creative approach was needed that could be reused annually, as additional new menu items were added.
The Solution: Using custom photography and a theme of "new masterpieces", we helped position their menu as tasty and innovative, not just incredibly fresh. Additional campaign elements included coordination of the fabrication and distribution of of 100 die-cut dimensional posters and static-cling stickers identifying the new menu items.
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