|
The Challenge: Once we completed the design of a new catering logo (okay, so we just added a chef's hat to the existing logo), and designed the printed menus, the next step was to create vehicle graphics for Souplantation's catering van.
The Solution: The design of the vehicle graphic involved several components. For the photo shoot we used talented local photographer Marshall Williams as well as a dedicated food stylist. After arranging and hot gluing the vegetables to a large piece of clear glass we turned the glass vertical and captured the tossed salad image. Evolution Design provided photo editing services to add more croutons and also enhance the water droplet effect on the tomatoes. We supervised the large format digital output and installation process, carefully placing the loose mushroom pieces around the door edges on both sides of the van.
|
