Wilfred ‘Bear’ Files

Visual Designer, Brand Engineer

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Bear FilesA resourceful designer and branding consultant with over 20 years supporting marketing teams and managers. Accountable to business priorities, timeframes and project budgets. Expert at launching, promoting and measuring online initiatives, from concept to completion. Areas of expertise include: 

  • Web design
  • Web development project management
  • Brand identity design
  • Graphic design/production
  • Brand stewardship
  • Online & offline advertising
  • Email marketing
  • Social media
  • Analytic analysis & reporting


Photoshop, Illustrator, WordPress, Drupal, HTML, CSS, Google Analytics, AdWords, Hootsuite, Dreamweaver.

Professional Experience:

Employment 1994 to Present: Self-Employed dba Evolution Design
Full service design studio providing visual design, print and environmental design, web design and development, social media consulting and management. Providing design consultation and digital strategy at the various stages of business development.

Client highlights:

Santa Monica Seafood – A leading regional seafood processor and distributor. Established consistent branding for retail and wholesale divisions. Supported marketing initiatives from marketing, management and IT teams through creative, technical and marketing support services. Designed and managed development of a Drupal website, product guide web application, Ubercart ecommerce system and WordPress blog. Helped increase subscriptions and website visitor traffic by 250%. Launched and managed social media including Twitter (added and engaged with over 4,000 followers), 2 Facebook pages, Flickr and YouTube. Launched and managed a paid search campaign for national delivery program including landing page design and testing. Designed, implemented and tracked an email marketing campaign. Provided analytic analysis of all online initiatives.

KASI Restaurants – Multi-unit fast casual ethnic food restaurant startup. Launched a theme-based website, designed print materials, in-store displays and vehicle graphics.

Advantage Law Group – Employment law firm. Launched and managed a custom WordPress blog site including a mobile CSS and blog training. Optimized paid search campaign including landing page design and testing.

Aperio Technologies – Mid-size digital pathology company. Launched and managed an HTML product microsite. Designed their corporate website, working in conjunction with client’s developers. Designed and managed development of a new Drupal theme for a customer support microsite. Designed an email marketing template. Worked with managers and IT staff to add consistent design across all online marketing.

Alta Drywall – Commercial drywall company. Launched an HTML website including flash animation and production of marketing videos and bilingual training videos. Made ongoing updates and provided hosting.

Foster Thornton LLC - Professional fiduciary and estate and trust administration firm. Designed a logo, brochure, identity design and printing, and launched an HTML website. Later launched a replacement WordPress website. Made ongoing updates and provided hosting.

Souplantation & Sweet Tomatoes Restaurants – Mid-size fast casual restaurant chain. Creative direction, art direction, design and administration of nationwide ad campaign. Designed and implemented seasonal point of purchase displays, packaging, marketing programs, restaurant launch materials, and designed a new take-out concept. Hired freelancers and two employees to provide computer production and administrative assistance.

Heaviland Landscape – Regional landscape maintenance contractor. Launched and managed 2 HTML websites, produced an interactive marketing piece including custom script, audio production, photo editing and Flash. Designed print collateral and digital and print ads. Provided web analytics analysis and reporting.

Optical Micro Machines – Logo and identity design including standards manual. Design of magazine ads, sales collateral including digital templates and training, posters, signage, and trade show materials.

StepStone Real Estate Services – Commercial property management and real estate development firm. Launched 5 HTML websites, designed logos, identity and signage. Made ongoing updates and provided hosting for all sites.

OC Hosting – Static web design for ecommerce developer and hosting provider serving motorsports clients including Yamaha. Designed 40 ecommerce websites including the Yamaha Golf Cars main product site.

Paul Ecke Ranch – Grower and breeder of ornamental plants. Designed product logos, website buttons, magazine ads, direct mail, print catalogs, sales collateral, plant wrappers. Created an online plant marketing kit for wholesalers to download and customize. Optimized extensive image library for consistent online/offline use.

Genzyme Diagnostics – Rapid medical diagnostic testing products. Created direct mail campaigns, designed product packaging and sales collateral.

Employment 1999 – 2001:  THOMPSONIAN EMPIRE ADVERTISING, San Diego, CA
Freelance art director, graphic designer and computer production artist. Worked closely with account and production teams to design and produce advertising projects in an exciting and fast-paced team environment.

Employment 1991 – 1994:  THINKTANK ADVERTISING, La Jolla, CA
Graphic designer, art director, illustrator and computer production artist. Specialized in design and production of complex print projects under tight deadlines. Responsible for computer systems and network integration, press checks and vendor contact.


San Diego State University – B.A. Graphic Communications


  • Yosemite Calendar Illustration Contest Winner
  • Del Mar Fair Logo Design Contest Winner
  • Carlsbad Chamber of Commerce Committee Member of the Year
  • Google Analytics IQ Individual Qualification

Client Comments

“I want to say that everything looks fantastic from where I’m looking!  Thank you so much for amazing service and work.”

“Wow Bear, you nailed it!!!!! I am in love with the look of our new site. ”

Client Comments