Give Your Outdated Online Content the Axe

The people behind a company or brand can be more compelling and add a human touch to the overall marketing effort. How well does your business website do at showcasing your staff? Featuring company principals prominently has been popular in creative and professional service websites for some time. For businesses slow to embrace this marketing opportunity, a simple reputation management system for removing sensitive website content may give company leaders confidence to highlight employee’s backgrounds and achievements online…

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5 Quick Tips For Website Health & Success

5 quick tips to improve the health and success of your website, including squeezing actionable insights out of your family and friends by selecting and training your “website review team”, fine-tuning your content strategy, linking your Google Webmaster Tools and Google Analytics accounts for improved data views, spying on your competitors and monitoring the health of your website.

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Time To Put On Your Keyword Glasses

It’s time to find out what keywords are popular in your niche. Choose your favorite keyword research tool and dive right in! The Google Keyword Tool is a good free option. The actual reported volume numbers are higher in Google’s tool than with other keyword tools, but if you ignore the specific numbers, the relative volumes are identical from tool to tool. Other keyword research options include experimenting with the “instant” search features at Google and YouTube…

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Fine Tuning Your Online Lead Generating Machine

As a new website is launched one of the first questions should be: “how will leads be collected on the site?” Many businesses in the past looked at their corporate websites as online brochures, where they directed their prospects, partners and customers to “go have a look”.

By now even the most conservative businesses are interested in attracting a share of online searchers to their site. Will these visitors eagerly consume your site’s content? Will they give you a call, buy your product…

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5…4…3…2… Are You Ready For Launch?

So you’ve put in months of hard work creating a new website and you are just days away from the live launch, so now it should be vacation time, right? Well, go ahead plan that vacation! These simple tips should allow you and your website team to flee the office and be drinking Mai Tais on the beach while your new site starts wowing your visitors. First, check your local reputation. What happens when someone “Googles you” or your company…

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