Getting the most out of your outsourced or in-house creative staff can make a big difference towards a successful product launch or marketing initiative. In my 19 years as a outsourced creative designer, I’ve picked up the pieces of partially failed projects numerous times. Creative talent seems to have a reputation for being unpredictable and difficult to manage…

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The people behind a company or brand can be more compelling and add a human touch to the overall marketing effort. How well does your business website do at showcasing your staff? Featuring company principals prominently has been popular in creative and professional service websites for some time. For businesses slow to embrace this marketing opportunity, a simple reputation management system for removing sensitive website content may give company leaders confidence to highlight employee’s backgrounds and achievements online…

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