Evolution Design is a Carlsbad-based design firm specializing in web design, graphic design, marketing & advertising. The company was founded in 1994 with a mission to provide high-impact marketing solutions without the run-around evident at many larger agencies. Over the years our clients have stopped asking for print design in favor of websites and online marketing. Since we first started providing web design and website development services in 2000, we have always focused on creating websites custom tailored to our client’s specific needs.

When you engage Evolution Design, you will always deal with an experienced principal. Our approach is to first ask a lot of questions, listen carefully, make recommendations and then set to work immediately to invigorate your brand. We provide innovative creative work, high-impact visuals and consistent follow-through from inception to complete client satisfaction. Nothing is cookie-cutter. Everything is 100% custom. The result is a collaboration between us and our client and we are not satisfied with the solution until we have achieved all of our client’s goals.

About Bear Files

I was born in Alaska and spent time there and in Sonora, California, before moving to San Diego in 1985 to attend San Diego State University. After graduating with a BA in graphic design from SDSU I worked in several ad agencies before establishing Evolution Design in 1994.

The Origin of the Name
One thing that I get asked a lot is how I got my nickname “Bear” – so here’s the story: My given name is Wilfred Collison Files, III. As a baby I lived in Fort Yukon, a small town of 700, and the native Alaskan Indians in town called my dad Willie. When I was born I was dubbed Little Willie. My mom intervened and I went by Winnie. Then thanks to those great books about a stuffed bear and his friendly forest friends it got morphed to Winne The Pooh. Having the nickname of Pooh Bear going into elementary school was tough, so at age seven I decided to change it to Bear. I almost chose Will, which my dad and grandfather went by, and always assumed I would change it back to Will when I “grew up”. But I got into commercial art and graphics in high school and started signing my name with a paw print. And the nickname “Bear” stuck, I never changed it. I look forward to your comments, connect with me here: