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The Clear Market Leader The Challenge: As the long-time leader supplying poinsettias worldwide, Paul Ecke Ranch wanted to increase awareness and provide technical information to their growing partners. The Solution: A double-truck ad was created showcasing new varieties as well as new forms, including trees and baskets. We also created additional ads for their poinsettia and other flower varieties, retail posters, a quarterly "tech-tips" newsletter and several point-of-purchase displays.
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