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The Challenge: Create a logo and vehicle graphics for Souplantation's new catering service.
The Solution: The design of this distinctive vehicle graphic involved several components. The custom photo shoot involved talented local photographer Marshall Williams as well as a Los Angeles-based food stylist. After hot glueing the vegetables to clear glass we turned the glass vertically and captured the tossed salad image. To add more croutons and also enhance the water droplet effect on the tomatoes we provided extensive post-production photo editing services. We supervised the large format digital output and installation process, applying one of the vinyl logos to the back of the vehicle ourselves after the first one turned out slightly too large.
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