An Established Restaurant Launches A Fresh New Menu

The Challenge: After becoming a fixture on the Encinitas coastal breakfast and lunch scene, St. Germain’s Bistro & Cafe wanted to extend their hours and promote their take-out and catering services. With a long history of closing right after lunch, a new logo design was desired to support their announcement of a new chef, new entrees and evening hours.

The Solution: Hundreds of typographic options were presented leading up to the client’s selection of a clean and simple type solution. The bold steam element was designed to represent hearty fare and a cooking flame. The logo was imprinted on recycled bright green to-go bags, as well as in new menus, displays and signage.

Additional Logo Versions