A Complete Package For A Restaurant Start-Up

The Challenge: Garden Fresh Restaurant Corp, operators of a nationwide chain of Souplantation / Sweet Tomatoes restaurants, was planning tenant improvements on their first new concept take-out location and needed a complete brand identity and start-up kit. With the fast-casual restaurant segment showing double-digit growth, plans for restaurant start-up Ladles included opening 15 corporate-owned locations in three cities. The new concept stores had not been named, so we were lucky enough to be able provide branding from the ground up.

The Solution: Starting strategy and design work before the first restaurant was built, we worked in tandem with the client during menu creation (our favorite part was taste testing the Lobster Bisque Soup). Evolution Design provided a turnkey brand in a box:

• Market research
• Naming services
• Logo design
• Corporate identity design
• Product photography & styling services
• Printed menu design & printing
• Design of product labels
• To-go bag and bread bag design
• Drink holder design
• Custom magnetic menu board design
• Design of interior displays, furnishings
• Interior & exterior signage
• Vehicle graphic design
• Creative campaign development including ads and mailers

In addition to being willing taste-testers we provided assistance with launching the stores with weekly ads and ongoing promotional efforts.

Additional Design Elements

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