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The Challenge: As the leading grower of poinsettias worldwide, Paul Ecke Ranch wanted to provide their customers with a customizable package of point-of-purchase materials including posters, signs, three pot wrapper designs, care instructions and order forms.
The Solution: For Ecke's retail customers, traditional holiday designs as well as signs and pot-wrappers for three new poinsettia varieties were created. To help youth and fundraising groups sell poinsettias, separate fundraising materials were created. Materials were posted to their website for download, and supplied on CD-Rom and via FTP for large files. Other projects for this client included a double-truck magazine ad design, a retail point of purchase display design, quarterly newsletter design, as well as a horticulture poster design.
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